Max Gutierrez, aka Max G, is a commercial director known for capturing those wink-and-smile moments that let you in on the joke. Working with celebrities and pro athletes is his jam: high standards, short attention spans, and a hard out before lunch? Perfect. His humor, heart, and chaos-wrangling come from years of parenting, coaching, and pretending he's still cool with the teens.

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Turns out some people do enjoy a good dad joke, including the folks at Adweek, Ad Age, The Drum, The One Club, the ADDYs, and Shots. His recent work for DraftKings and HBO earned a Clio, a Gold Telly and an Emmy, and he’s helmed six Super Bowl campaigns—though he only really watches when the Niners are playing.

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A San Francisco native, Max started out at Goodby after graduating from UC Berkeley. He later earned his MFA from USC while receiving honors for the YDA at Cannes and the ASC. He now lives in Los Angeles with his wife and three kids is currently learning how to golf. If you see him out on the links, duck.

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