Howard, Merrell & Partners and TreeFort Creative team up on "Trace Adkins: Who I Am" for Kioti Tractors. The short, biographical documentary explores the values and ranch life of the acclaimed country singer. The film took home the Triangle AdFed Silver ADDY Award for Branded Content in the Digital Advertising category.

This is the second collaboration between Harrold/Merrell and Director Max Gutierrez, the first of which garned a Bronze Telly Award for their work on the “The Magnificent KIOTI.”

Huge congrats to all involved and special thanks to Liz Stovall and Birdie Pictures!