Football season is underway and the ads are playing for laughs
By Jon Springer. Published on September 19, 2024.
AdAge: THE TOP 5 NFL SEASON KICK-OFF ADS →
From Pepsi’s new epic to LeBron’s roasting, how brands are playing on the excitement of a new season
By Jon Springer
Web Excellence Awards →
DraftKings “Roundball Rock” receives Certificates of Excellence in the categories of COMMERCIALS VIDEO & PODCAST AND SPORTS VIDEO & PODCAST.
Little Black Book: The Directors →
DraftKings “Roundball Rock”
The Sweet Rickey director on working with Kevin Hart, shooting during an imminent pandemic, and embracing ever-changing aspect ratios
Read the article here.
The Drum: Comedian Kevin Hart & ex-quarterback Ryan Fitzpatrick announce Draftkings’ new NFL promo →
The sportsbook brings Hart back after his Big Game cameo to announce its latest offer.
By Audrey Kemp
Read the article here.
AdAge: SUPER BOWL ADS GET ANOTHER FAILING GRADE FOR DIRECTOR DIVERSITY →
The NFL’s ‘We See You’ was the only spot made by a Black director, according to an Ad Age analysis.
Only one Black director and four women directors helmed spots this year
By Tim Nudd. Published on February 27, 2023.
Many thanks to Tim Nudd for asking me to contribute to this article and giving voice to my perspective.
POPSUGAR: 3 Reasons You Need to Be Following #SetTheStage by Sony →
Sony Set the Stage
You follow all your favorite music artists on Instagram and TikTok. You track all their new music and watch every video as soon as it lands. But what if you could go beyond the screen and be part of their creative process? That's the idea behind "Set The Stage" by Sony. By combining music and technology, Sony is amplifying its artists in a way that's never been done before.
Extra: Behind the Scenes of Kevin Hart’s Wild Super Bowl Commercial! (Exclusive) →
“Extra” is sneak-peeking all the most-talked-about Super Bowl LVII ads and going behind the scenes of Kevin Hart’s star-studded spot for DraftKings.
ADWEEK: DraftKings Bets Big on Kevin Hart and Free Wagers in Latest Super Bowl Spot →
In DraftKings' latest Super Bowl spot, Kevin Hart gets no help from Emmitt Smith or David Ortiz at his Malibu Super Bowl party.
David Ortiz, Ludacris, Tony Hawk and The Undertaker are among the celebs in on the action as the sports gaming site seeks continued growth.
ADWEEK: Jerry Rice Plays Prankster in NFL Playoffs Ad for DraftKings →
It's wet! It's wacky! It's buckets of fun!
Legendary wide receiver Jerry Rice grabs a big-ass cooler and helps a DraftKings winner celebrate—NFL sidelines style!—in the sports betting brand's new commercial timed to the playoffs:
PR Newswire: The Ad Council and USDA Forest Service Encourage Families to Make the Forest Part of Their Story →
WASHINGTON, June 10, 2021 /PRNewswire/ -- Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service's Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other and with the outdoors. The PSAs culminate in a singular ask: make the forest part of your family's story.
The Nerdist: CURB’S J.B. SMOOVE LEADS A SWEAR-FUL GUIDED MEDITATION →
Leon Black leading you to butterfly filled nirvana.
Curb Your Enthusiasm may have just ended its latest—deeply spiteful—season, but the show’s characters are apparently still here to help us cope with temporary planetary lockdown. Or at least Leon Black (J.B. Smoove) is, with one of the most expletive-laced guided meditations in all of human history. And it’s only six minutes long in total!
Kioti Tractors "Trace Adkins: Who I Am" Takes Home Silver Addy Award
Kioti Tractors "Boy Scout"
Howard, Merrell & Partners and TreeFort Creative team up on "Trace Adkins: Who I Am" for Kioti Tractors. The short, biographical documentary explores the values and ranch life of the acclaimed country singer. The film took home the Triangle AdFed Silver ADDY Award for Branded Content in the Digital Advertising category.
This is the second collaboration between Harrold/Merrell and Director Max Gutierrez, the first of which garned a Bronze Telly Award for their work on the “The Magnificent KIOTI.”
Huge congrats to all involved and special thanks to Liz Stovall and Birdie Pictures!
The Drum US Ad of the Week: "#BeFull" →
Lowes Foods "Be Full"
Supermarket chain Lowes Foods has rolled out a holiday ad that encourages viewers to ‘#BeFull’ of what matters this holiday season.
Voted by US Creative Work readers as Ad of the Week, the video showcases both the sappy and quirky moments we all experience in some way over the holiday season.
AdAge Applauds HBO "Because of Her" Campaign →
Effort lifts veil on women who are making it happen at the network